NBC beat out Fox and ESPN to land one of the most coveted free agents on the market. NY Giant running back Tiki Barber went from being one of the top rushers to being the top sports analyst on TV. Not only does his deal get him a spot on NBC's Football Night in America (does that mean Jerome Bettis goes? Sterling Sharpe? Chris Collinsworth?), it also lands him a gig on the Today Show starting in April.
The Today Show?! Matt Lauer better be looking over his shoulder because if you read all the hype about Tiki he may just be the biggest thing to hit TV since Katie Couric. Oops.
NBC should be congratulated for landing Barber that's for sure. Football Night in America is an enjoyable way of setting up a Sunday night game and if it wasn't for Peter King, it would be really good.
I'm not sure if Zucker had anything to do with the hiring but this is a big win for NBC. Now, how much is his deal worth…